Biologiko Xorio: The goal is to become the No. 1 destination in the consumer's mind for meeting all their needs with healthy products, in a single shopping journey.

Biologiko Xorio, the largest health food store chain in Greece, has the strategic goal of meeting consumers' daily needs with healthy products in a single shopping journey, continuously expanding and enriching the categories it offers.

Its purpose is to provide high-quality healthy products at competitive prices, offering consumers a holistic experience in proper nutrition, wellbeing, and self-care. To support this claim, beyond its extensive and specialized range of certified organic products, it also offers choices for all modern dietary and consumption trends, including vegan, plant-based, gluten-free, lactose-free, sugar-free, and KETO, as well as unique products with minimal environmental impact.

Each store offers an extensive variety of over 5.000 products, including fruits & vegetables, meat, refrigerated items, ready meals, breakfast options, pantry goods, beverages, baby - child care, dietary supplements, personal care products, household care items, and high-nutritional-value pet food, as we care for our loyal companions just as we care for ourselves.

Another important strategic move is the relaunch and expansion of the Green Village product line, featuring new packaging. These products are carefully selected to meet high quality standards, offering consumers exceptional quality at the right value.

With a focus on enhancing customer experience and service, Biologiko Xorio began remodeling its stores in 2023 to create the ideal customer journey for easy and enjoyable shopping. At the same time, the implementation of a new brand identity is underway, featuring updated color codes both internally and externally, with completion planned by the end of the year across the entire chain.

To ensure easy and fast service for its customers both in Attica and throughout Greece, Biologiko Chorio possesses an online store, biologikoxorio.gr, along with the Green rewards program, which provides attractive benefits as a way to reciprocate customer loyalty.

The communication of Biologiko Xorio's new image, which follows continued investments in new stores and infrastructure improvements, is based on the holistic fulfillment of customer needs. The creative campaign and new identity were developed in line with Biologiko Chorio's strategic planning by VML.

Every day, you take care of your needs, but if it were up to you, you would care for so much more—freshness, quality, health, family, the environment, taste, a cleaner home, and ultimately a cleaner planet...

At Biologiko Xorio, we know that taking care of all of this isn’t always in your hands, which is why we made sure it’s in your basket.

Biologiko Xorio

the healthy way of taking care of everything

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